Guerrilla marketers go undercover to promote Liftshare
12/06/2009
Mystery surrounds the identity of the 'guerrilla marketers' who have put up posters by the roadside in Oxfordshire, encouraging motorists to join liftshare.
The signs were posted in early June, and have flummoxed both the council and Liftshare - neither of whom was involved with the undercover campaign.
liftshare's founder Ali Clabburn was baffled - but also encouraged to see passionate advocates taking on the role of promoting car-sharing locally. "Fly-posting is illegal and we do not expect people to use these tactics to encourage car-sharing," he stressed. "However it's quite inspiring to witness the lengths people will go to, in their own time, to tell others about it.
It's worth bearing in mind that several local authorities now put up their own signs to advertise their regional liftshare scheme," Ali added. "So if you would like to see official road signs in your area, I would urge you to contact your county council and ask for some to be put up."
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