Thanks to all of you who kept everything crossed following our blog on 25 April! Because we are thrilled to announce that – yes – we did win the first ever Eurostar Ashden Award for Sustainable Travel...
Beating off competition from over 120 sustainable travel projects across France, Belgium and the UK, we were recognised for our "tireless efforts to fill empty car seats on the roads" and offer people "a friendlier, greener and cheaper way to travel".
"To have been chosen as winners out of more than 120 sustainable transport initiatives underlines the vital role that we know car-sharing plays in reducing congestion and pollution," said Ali Clabburn, who founded Liftshare in 1998.
"Persuading UK drivers to recognise the benefits of changing their travel behaviour has at times been very challenging for us, as pioneers in this field. But seeing the difference it makes to the environment and to so many people’s lives, and receiving this award in recognition of that, makes all our hard work worthwhile."
Along with a cycling initiative by the Belgian city of Ghent, Liftshare was selected as a winner against four other runners-up for the ground-breaking ways in which we encourage people to think differently about how they travel.
Sarah Butler-Sloss, Founder Director of Ashden, said: "Liftshare's achievements are very impressive: with 1 in every 100 cars in the UK registered on the Liftshare network, a huge number of car miles are being saved, resulting in phenomenal carbon savings."
The awards ceremony was held last night in London. In the morning, Ali also met HRH Prince Charles, Patron of the Ashden Awards for Sustainable Energy.
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